Name to incorporate in the logo MightyLite Slogan to incorporate in the logo None specified. Description of the organization and its target audience We are a company that imports and exports flashlights from China. We sell to major chains such as Menards, Ace Hardware, True Value, Family dollar and more. We are branding our "high quality" line of flashlights with this name, MightyLite. This name will be seen on all of our packaging that will be sold in the stores. Industry Retail Preferred logo types Organization name enveloped by a pictorial element or shape. A character or mascot to represent your business. Representing trends from the internet including gradients, rounded corner etc. Organization name enveloped by a pictorial element or shape. A character or mascot to represent your business. Representing trends from the internet including gradients, rounded corner etc. Sample logos Do you have any example logos you like? Providing designers with examples helps them identify the style and aesthetic you like. None specified. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences Blue, Red To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Merchandise (Mugs, T-shirts etc) Notes It would be cool if we could create a "flashlight guy" character. Maybe like a mascot that we could trade mark. This isn't necessary a winning factor for the logo, but maybe it would be nice. Also, since we are calling it a mightylite, maybe we can incorporate a muscle in there. I would like to possible distringuish the two words in the logo too..Mighty and Lite