Organization name SilverRest Sleep Products Description of the organization and its target audience Our website sells mattresses and other sleep products. It educates customers about our brand and provides detailed information about our various products and collections. Industry Home Furnishing Existing website to reference None specified. Number of pages needed 3 Page descriptions The homepage should welcome and invite visitors to learn more about our products and to browse our collections. It should also display special offers. The category page will display the mattress category. It should invite visitors to explore the different collections of mattresses while providing a simple navigation bar that lists all of the products in that category. The product detail page will provide details and information about a specific product. It should explain some of the technologies in the product along with any specifications. This page is where customers will decide whether or not to "add to cart". It should also have a section that presents similar or complimentary products. Style/theme ideas for the website None specified. What to avoid None specified. Inspirational websites www.tempurpedic.com On the homepage, I like the simple layout that makes it easy to look at and follow. The typography looks clean and makes all of the information easy to read without being overwhelming. I also like how they incorporated bright and fun colors while still appearing sophisticated. I like how the top menu bar is consistent across all pages and only lists the different categories (beds, pillows, linens, travel) while the side navigation bar provides a more detailed list of the different collections and products in each category. http://www.ditto.com/ I like the fun and friendly appearance of this website. It looks organized and inviting. I also like the little round icons they use around the site. http://www.iwc.com/en-us/ I like the minimal design of this website. The use of subtle lines and open spaces make it look clean and prestigious. I also like the typography and contrasting look of the site map at the bottom. www.iwc.com/en/collection/vintage/IW5448/ I like the layout of this product detail page. Our pages will need to include a clear and easy to find "add to cart" or "buy now" button. I like how it provides areas with lots of details and descriptions but also has that middle section with an image of the product and a simple chart presenting the important features of the item. I also like the "Share" section that includes buttons to share on twitter, fbook, google+, pinterest, and email. http://www.silver-rest.com/test/ This is one of the detail pages that we use on Amazon.com. Use this as a source of information about our products and collections. Please DO NOT use this for your design inspiration. www.tempurpedic.com/tempur-pedic/Pillows.asp I like the layout and organization of this category page. http://hastens.com/en-us/ I like how this site presents the company in a luxurious way. It emphasizes characteristics about the company that makes the company seem unique while drawing connections between these traits and their products. Notes None specified. Content management system Notsure (Note: This is a design contest only. No coding is required.)