Paid Search Manager
Job Title: Paid Search Manager Type: 6 months- Contract to Perm Location: Atlanta, GA 30346 Our client is seeking a Paid Search Manager for a 6 month contract to perm position in the Perimeter Atlanta area. Regional responsibility for delivering revenue through our clients system by supervising new product adoption, identifying new product needs for the US, and conducting English-language Search Marketing campaigns to increase channel awareness. The Paid Search Manager will also develop and deploy Search Marketing campaigns for both brand specific and multi-brand audiences across all channels. Client details: Located in nearly 100 countries and territories world-wide, our client is the world's largest global organization within their industry. Headquartered in Atlanta, GA, they continue to be on the cutting edge of new technology. This established and growing organization has been recognized for their superior employee development efforts in Training Magazine's Top 125 for 2010 and remains an industry leader in environmental sustainability making continuous efforts to make an impact on the global environment. They offer a fast paced and high energy environment where your career is destined to thrive. Paid Search Manager Responsibilities : Champion relevant regional projects including new product roll-outs, global marketing programs and functional improvements designed to drive incremental room nights to our clients system. Manage marketing strategies, tactics, key initiatives, and/or destination sites for the assigned Internet Business channel to generate greater brand awareness and revenue through these systems, including on-line sites and travel related portals such as Yahoo, MSN and Google. Proactively monitor revenue targets and act decisively to deliver on system-wide revenue commitments. Support brand-specific and multibrand channel/distribution marketing and promotion campaigns. Ensure all plans are understood and effectively implemented Manage the search engine marketing campaigns and use relevant technology for optimizing, reporting, and analysing search engine marketing campaigns. Track, analyze, and report on brand and channel marketing campaigns for assigned accounts. Ensure seamless experience for guests and decreasing abandonment rate of the website users. Ensure that the power of our clients system is reflected in all brands messaging where appropriate. Work with Global Interactive Marketing and support the regional Distribution Relationship Marketing strategies to ensure alignment and full leverage on the power of our client's distribution channels. Requirements: Bachelor's or Master's Degree level in Marketing, Communications, or an equivalent combination of education and work related experience. At least 3 years of practical experience in hotel distribution, online channel marketing, regional management in travel industry, search marketing or consumer brand marketing in a recognized multi-national company. Demonstrated strong knowledge of search engine marketing & its tools (especially MS Excel) - specifically related to Google, Yahoo & Bing. Must be able to prepare and deliver solid presentations to small groups. Demonstrated expertise in interactive marketing and understanding of offline differences and effective uses for both. Demonstrated online marketing campaign management experience. Please contact Amanda Betts. Synergis is a woman-owned company that serves a myriad of clients across nearly all industries, from start-ups to Fortune 100 companies. The outcomes of these relationships are demonstrated in a growing list of more than 300 clients and industry recognitions by Inc. magazine and the Atlanta Business Chronicle. From its foundation in 1997, Synergis has been successfully recruiting and placing IT professionals in all areas of information technology. For more information, please visit the company website. Synergis is an Equal Opportunity/Affirmative Action employer.
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