What text should be included in the main part of the logo? "Anchor Institute" What type of product or service do you offer? Our school, Anchor Institute, is structured with two divisions - private high school and language school. Below are three logos that fit in our preference for our logo design. Our high school has a unique focus on an immersion teaching program. We emphasize art study as our extra curriculum. Our language programs including English, Spanish, and Chinese. The ESL program is what we are proud of because we deal with international students. How long have you been in business? Since April 2012. What do you hope to accomplish with your new identity? Since our school faces international markets, please indicate the elements and features of US private schools in the sense of religious, non-religious, multicultural, and liberty. What are your long term goals? To become a formal international high school and language institute through several years of quality teaching and thus results. When is the deadline for final entries before choosing a designer? Our deadline for the logo is by 8/25/2012. Audience Profile: Please describe your existing audience International high school students who come to US to continue high school education and prepare for college applications. Who would you like to add to your audience? Same audience but in larger coverage but with a better presentation when recruiting. Perception/Tone/Guidelines: What type of logo would you like? See below our favorite samples from Google search. If you take a classic approach, the first and third are the hints; if modern style, then the middle one may be an inspiration. Please email me if you don't see the images:[IMG]file:///C:%5CUsers%5Canchor%5CAppData%5CLocal%5CTemp%5Cmso html1%5C01%5Cclip_image002.gif[/IMG] Do you have any colors in mind for your logo? (if so, why?) Please note that the ideal colors for the design are US flag's blue , red , and white. But the red color is more toward Burgundy Red instead of fresh red. Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? See below our favorite samples from Google search. If you take a classic approach, the first and third are the hints; if modern style, then the middle one may be an inspiration. [IMG]file:///C:%5CUsers%5Canchor%5CAppData%5CLocal%5CTemp%5Cmso html1%5C01%5Cclip_image002.gif[/IMG] Communication Strategy: What attributes would you like your logo to reflect about your business? Please indicate the elements and features of US private schools in the sense of religious, non-religious, multicultural, and liberty. What is your tagline or slogan? A mbition Nobility C ourage Humble Open Respect What is the overall message you are trying to convey to your target audience? An excellent school with strong faculty cast and program helping local and international students to reach their goals of becoming competitive in what they are seeking academically. Where will your new logo be used? Video clippers, stationary items, marketing materials, etc. Competitive Positioning: Who are your competitors and what do you think about their logos? Current high schools with more than decades history paths. List competitive URLs if possible What sets you apart from your competitors? Immersion high school division and art-orientated extra curriculum, which are not emphasized in current competitors. Targeted Message: State a single-minded word or phrase that will appropriately describe your company: Anchor Institute knows what takes to prepare you for who you will be and can be. Keywords: Logos