Name to incorporate in the logo "Viz Medical Communications" or "VMC" Slogan to incorporate in the logo None specified. Description of the organization and its target audience Viz Medical Communications provides medical and technical writing services to pharmaceutical and diagnostic companies. We are scientists and clinicians helping other scientists and clinicians effectively communicate information. Industry Medical & Pharmaceutical Preferred logo types Organization name in a stylised type/font becomes the logo. An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Organization name in a stylised type/font becomes the logo. An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Sample logos Do you have any example logos you like? Providing designers with examples helps them identify the style and aesthetic you like. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences Blue, yellow, or open to suggestions To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Notes Viz is a term that is borrowed from the scuba diving community. Viz, or visibility, is a measure of the distance at which something can be clearly discerned. So, for scuba divers, it’s a word describing how clear the water is. We don’t want anything related to scuba diving but we do want to introduce the concept of clarity, which is critical for effective communication.