Name to incorporate in the logo LexAgain Slogan to incorporate in the logo An exchange for the sophisticated (have this as optional being part of the logo or not) Description of the organization and its target audience An online exchange for General Counsel's of businesses (or other attorneys) to quickly locate and purchase already existing documents/memos/work product that reside in law firms "files" in every state and internationally. Think of it as a cross between Craig's list and Match.com for lawyers/GC's wanting to buy product from other lawyers. This is a quick and trusted way to obtain work product cheaper and quicker than their current methods of obtaining information. Industry Attorney & Law Preferred logo types Organization name in a stylised type/font becomes the logo. An abstract shape or symbol is used to convey the values of your business. Representing trends from the internet including gradients, rounded corner etc. Organization name in a stylised type/font becomes the logo. An abstract shape or symbol is used to convey the values of your business. Representing trends from the internet including gradients, rounded corner etc. Sample logos Do you have any example logos you like? Providing designers with examples helps them identify the style and aesthetic you like. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences Blues, Black, white, To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Notes One idea might be to somehow bring out the X in LexAgain. Potentially also work it somehow into the tag line of "an Exchange for the sophisticated" Or somehow have an X highlighting that this is an exchange business. Just some thoughts. Logo should mostly be the name with potentially a symbol like arrows or a play with the X as mentioned or something representing an exchange from both sides. Would not want clip art, stock art, cartoons or figures. Should be professional looking. The primary users are highly educated, sophisticated buyers. The look should have the feel of Secure, trust trusted, quick, affordable, intuititive, dynamic, revolutionary.