Name to incorporate in the logo Toro Auto Sales Slogan to incorporate in the logo Torolly Satisfied (emphasis on the Toro in torolly) Description of the organization and its target audience Toro Auto Sales is an up-start independent used automotive dealership. Once open it will offer a range of products and services for its customers, including but not limited to: car sales, auto financing, auto maintenance and auto parts accessories. Toro Auto Sales aims to target middle and lower income working individuals and families. Our goal is to redefine the used car buying experience through service. Our desire is to truly break the mold when it comes to the used car business. Industry Automotive Preferred logo types An image or shape that is easily recognizable is used to represent your business. A character or mascot to represent your business. An image or shape that is easily recognizable is used to represent your business. A character or mascot to represent your business. Sample logos Do you have any example logos you like? Providing designers with examples helps them identify the style and aesthetic you like. None specified. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences Blue (toro auto sales lettering); Red, Black, Yellow, Brown (for bull caricature) To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Merchandise (Mugs, T-shirts etc) Signs (Including shops, billboards etc) Television/screen Notes I have attached the following items to help guide you: 1) An PDF architectural rendering of what our sales office will look like2) A ZIP folder with pictures of a old spanish bench which is located on our property and will be included into the overall theme. The tiles are hand painted and date to around 1910 or so. The theme of the bench is bullfighting (hence Toro Auto Sales , toro is spanish for bull). This will become a shaded seating/event area for our clients. 3) Our mission, vision and values. I don't believe in bs (no pun intended) and Im straight to the point when it comes to how I believe business should be run. I aim to make an impact through providing service and respect to a market that has little to no respect towards potential clientele. I also wanted to include a bit of a narrative of what I am looking for when it comes to selecting a winning design. I want to see something that is unique and creative. I would like it to coordinate with the color of our building and to take into account the unique architectural landmark we have on our property (working to get it officially registered). I am definitely looking for a logo that incorporates our name, our unique slogan/motto and has some kind of bull in it (I open to other designs though should someone get real creative).  As for the color of the logo I really dont have too many limitations other than that I would like it to compliment the color of our future sales office. As it stands my architect is currently calling for Toro Auto Sales to be in blue letters on our building (to meld with the terracotta stucco). I wanted to spend a moment to explain my business model and our slogan. Currently most used car dealers in my market (Southern Texas) are in the "Buy Here, Pay Here" business. In essence their model is built on movement. They don't care about customer service, how long your car runs or if you can afford the loan to keep it. If they can repo your car and sell it to another "sucker" they would. I intend to put an end to that model of business. I believe that customers deserve to get what they pay for. While these people may not be able to afford a sports car I don't believe that maroons them on a island where they must buy an unreliable, unsafe and most important over priced vehicle. They very simply put deserve respect. I will mark up my vehicles 20-40% less than those of my competitors. My financing rates will be half or in the case of returning customers, less than half of those offered by my competitors. I will have a 3-day money back guarantee on every vehicle we sell. If a customer isnt happy with their vehicle, for whatever reason, we will take it back and return their money in full (assuming no damage was done to the vehicle by said individual). My slogan says it all. Torolly satisfied was born from an idea that I will work until my clients are satisfied because I believe in building life long customers. Thats what Toro aims to do. What I need now is logo that represents a company who wants to be bold, wants to make a business and social impact. As it stands currently I plant to open 10 more dealerships in the next 15 years. I need a logo that will leave a mark on all those who see it. Who will let our customers know who we are and why we fight for them. That will leave my competitors in fear. If a truly unique design is submitted and chosen I will offer up-to a $1,000 bonus and the opportunity to work with one of the dozen other companies I own.