Name to incorporate in the logo R and D Tax Slogan to incorporate in the logo None specified. Description of the organization and its target audience R and D Tax help SME’s claim credits from HMRC in the UK against their corporation tax, specifically in respect of their expenditure on Research and Development activity. R and D Tax has helped over 200 companies and covered over 700 projects since 2002, and has gained over £6million pounds from HMRC for his clients, from claims as small as £7,000 and as large as £200,000. The mission of the company is to provide more SME’s with lower-cost, higher-value, tax credit consultancy in respect of all aspects of claims relating to their expenditure on R&D. Audiences 1. The owner- manager of the SME (which is probably, but by no means necessarily, a technology company). 2. The accountant to the SME 3. Other people that could refer or recommend us to or promote our services to their clients, such as trade associations and industry bodies, especially (but not exclusively) for technology-hungry businesses. Industry Accounting & Financial Preferred logo types Organization name in a stylised type/font becomes the logo. Letters/initials from your business name are used to create a logo. Organization name enveloped by a pictorial element or shape. Organization name in a stylised type/font becomes the logo. Letters/initials from your business name are used to create a logo. Organization name enveloped by a pictorial element or shape. Sample logos Do you have any example logos you like? Providing designers with examples helps them identify the style and aesthetic you like. None specified. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences red black and silver To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Notes None specified.