This is a rare and exciting opportunity to take a leading role in developing a prestigious brand within a major market sector. This will be a long term contract offering a challenging and rewarding role for the right person. Who are we? Ancore Digital Limited develops high quality software and digital products designed to provide cutting edge, lifestyle solutions. One of these, JustSlim, is a branded product aimed at the weight loss market. It is an online nutrition plan that delivers long term, sustainable weight loss results in an engaging environment as a real and healthy alternative to the plethora of fad and quick fix diet solutions on the market. More information can be found on What is your role? Your primary focus will be to develop and manage the search engine marketing (SEM) activities within the business to scale sales of JustSlim. The key responsibilities of the role will include: • Market research to gain an understanding of the competitive landscape and market environment in the UK including the main players, their pricing models, conversion process, brand search volumes and online marketing activities. • Competitive audit to understand how competitors are undertaking paid search activity to best position JustSlim and take advantage of any opportunities identified. • Evaluation and critique of JustSlim's current proposition. • Development of the communication framework for JustSlim to inform all aspects of communication including website content and advertising copy etc. This will take account of brand personality, needs of our consumers, interests of our consumers and any obstacles to conversion. • Keyword strategy to guide website optimisation, develop high quality score landing pages, reach diverse market segments and encompass all stages of the purchasing process. • Information Architecture on which to base landing and other pages for optimised results including page and URL requirements, page layout by section and navigation. • Preparation of copy to maximise ROI from paid search activities. • Development and management of paid search campaigns to drive high volumes of relevant and motivated traffic to the JustSlim website. Campaign build format should be suitable to run and monitor PPC activity on all the major networks including Google Adwords, MSN, Yahoo and others. You will be an experienced SEM Manager and likely to meet the following requirements: • University degree in marketing or business related subject • Fluent in English • Google Adwords Certified • 3+ Years experience in Google Adwords Platform • Experienced PPC campaign manager • Performance based approach with attention to ROI and quality clicks • Strong goal setting abilities and organisational skills • Good communication skills • Attention to detail • Thorough understanding of e-commerce systems, website functionality; SEO etc. • Experienced in landing page creation, split testing and conversion rate optimisation • Experienced copywriter • Microsoft Office proficiency • Desire, dedication and positive attitude a MUST To apply for this position, please download and complete the Request for Proposal (RFP) document attached. Please include the reference code ANC0812 in the subject line of your response to this advertisement. Closing date for applications: 31/08/2012 Desired Skills: Advertising Google AdWords Sales SEM Marketing Keywords: Ad Campaigns