Omniture Web Analytics *** DIRECT CLIENT ***
Omniture Web Analytics *** DIRECT CLIENT *** san francisco, CA Conract to hire, H1 transfer possiblity Business Analyst - Omniture Job description: · Customize Omniture code to exact business requirements and reporting needs · Help implement tracking codes for www / MWeb and Mobile app. · Perform quality checks to ensure that implementation has been completed thoroughly. · Configure reports, manage data accuracy, plan data integration, conduct experimentation and testing Responsibilities: · Define and manage data collection tags and work with technical team to ensure optimal implementation · Co-ordinate with IT Team in website changes to ensure that all metrics are built into the system · Identify new reporting requests and devise plan for implementation in Omniture. · Create detailed requirements for new data implementation initiatives · Perform business requirement analysis and create requirements documentation. · Test new implementation to ensure requirements are met · Monitor Omniture data capture on a regular basis to ensure accuracy · Troubleshoot reporting problems in Omniture · Debug implementation problems/configuration/coding errors (eg. Javascript, product functionality etc.) · Configure report, profiles, filters etc., depending on the business requirement · Implement best practices and process driven data collection mechanism · Help implement campaigns for A/B testing Qualifications: · 4+ years experience working with an online business like digital marketing, web analytics, search marketing etc. · Background in marketing, analytics, technology a plus · 2-3 years Hands-on experience in Omniture Site Catalyst and its product suites · Experience with quality assurance testing · Experience working in Omniture SiteCatalyst, Datawarehouse, Discover, Test and Target, Genesis · Strong communication and presentation skills · Detail oriented with strong organizational and problem solving skills · Technically savvy and able to bridge gap between business and technology · Understanding of HTML, web protocols, javascript etc. a definite plus Key Responsibilities / Performance Requirements: Collaborate with business partners to identify critical web analytics data and surface new insights based on that data Work with testing and optimization team to create comprehensible and actionable web-analytics reports and analyses to meet end-users needs Act as subject-matter expert on web analytics data and reporting, working with all other analysts on the Analytics team Partner with testing and analytics teams to shed light on the impact of tests on overall business performance Work with Web Analytics operations team members to identify required online data sources for analysis projects and identify data quality issues in those data sources Required Skills: Undergraduate degree in computer science, economics, or other mathematics related field At least 3 years of experience using Omniture SiteCatalyst and Discover to analyze activities for online and/or desktop software product Strong analytical mindset and extremely detail-oriented Team player with excellent interpersonal skills, self-motivated, energetic, "can-do" attitude in a fast-moving environment Strong communication skills, written and verbal; ability to present data and its implications in a clear, concise manner Can manage and prioritize multiple projects and deadlines through a cross functional team while simultaneously maintaining excellent and accurate work Advanced proficiency in PowerPoint and Excel (pivot tables, advanced formulas, etc) Knowledge of database structures a plus Test and Target experience a plu
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