Organization name Transformer Fitness Description of the organization and its target audience Personal training Industry Physical Fitness Description We need an illustration of a female transformer character that will form the letter f in a logo for this business. The attached rough mock-up gives a good idea of the style and the shape we are after. As can be seen, one raised leg and outstretched arm will form the upper and lower horizontal strokes of the letter and the inclined body will form the vertical stroke. The face should be more human than robotic - but still in keeping with the overall transformer style. The essence that needs to be conveyed is one of empowerment. The clients are almost entirely female and the owner is a strongly motivated - and motivating - girl who wants her clients to feel capable of anything! The website will be largely white, with grey, black and one strong colour - a hot pink. So it would make sense if this pink were the main colour of the transformer. Notes The transformer needn't have a helmet, she could have stylized hair.