Copywriter
At A Glance Location: Crawley We are currently recruiting for 2 Copywriters, on a fixed term basis until December 2012, for the Specialist Holiday Group sector. SHG is part of TUI Travel PLC Specialist & Activity Sector. Supporting the relaunch of the Specialist web platform, the Copywriter is responsible for writing the new copy and revising existing copy for the site. The web channel is a strategically critical route to market and the User Experience group within the Multi Channel Strategy Team is central to the web's role as a driver of business success. What You'll Be Doing 1. Site content Responsible for ensuring copy is in line with the brands' tone of voice across all sites and social network presence. Take factual product information from Product Managers and turn it into web-friendly content. Work with the SEO team to produce content that is optimised to support our natural search rankings. Support the Social Media team in ensuring there is continuity between our social presence and main site. Improve instructional copy throughout booking journey to support the customer. Develop supporting content to address customer feedback. 2. Key relationships Content Manager UX Team UI Designers SEO team Social media team Marketing Managers Product Managers What We're Looking For Marketing, Ecommerce or related degree Strong copywriting skills gained in a web environment; ideally for e-commerce sites and social media Experience in writing under brand guidelines and in a specific tone of voice Good understanding of user centred design Good understanding of SEO guidelines Good attention to detail to capture inaccuracies and inconsistencies Good grasp of consumer marketing issues Able to work to deadlines and under pressure without compromising on quality Ideally well travelled What We Can Offer Competitive salary Holiday entitlement of 25 days increasing with service to 28 days Holiday concession purchase Affinity reward scheme - online discounts on products & services Late seat and accommodation offers Childcare vouchers Cycle to work scheme In-flight discount of 20% Foreign exchange discount at TUI retail outlets Contributory Pension scheme Career progression opportunities Job Division: Specialist & Activity Location: The Atrium - Crawley
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The Atrium - C...
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Expired |
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