Clairol has been the leader in innovation in the hair color industry for over 80 years; our singular focus on color is what really sets us apart from the rest of the competition! Our innovative thought-leadership and targeted market focus provides us with a unique expertise that is unrivaled in the industry and is what unites our many distinct brands under the Clairol umbrella. With the vast knowledge-base we have to draw on combined with the product advancements we’re working on currently, its no wonder we’ve coined the tagline: “Clairol. The Color Experts.” However, over the years, while consumers have grown to love our product brands like Nice ’n Easy and Natural Instincts, many have yet to acquaint themselves with the parent brand “Clairol” as a compelling brand identity in and of itself. Your objective here will be to create a video that helps drive home the message that we at Clairol stand for hair color expertise. Just as importantly, we want to communicate WHY consumers should care that we’re the experts. It will be up to you to decide how this “deep expertise” is best conveyed to the audience. Spots should be approximately :30, attention-grabbing and share-able! If you’re not having fun, you’re not on the right track. Wow us, pique our interest, surprise us! Deadline: September 24, 2012 Keywords: advertising, commercial, brand, media