Organization name Pasadena Gold & Jewelry Description of the organization and its target audience We are a dominate gold buyer in the south, southeast area of Houston, TX. We buy, sell, and trade in gold, silver, diamonds and coins as well as offer full service jewelry repair, custom jewelry designs and jewelry sales. We want our billboard advertising to be about buying, selling and trading in gold, silver, diamonds and coins. Industry Retail Description Look at our website as we have visuals of gold, silver, diamonds and coins. We want to communicate that we are the trusted source for buying, selling or trading these 4 commodities. Notes Want a clean look, not too much for the board. Must communicate quickly and clearly what we are about.