T-shirt type Standard short-sleeve T-Shirt Target audience Men Women Logo to incorporate Color of the t-shirt material None specified. Required on the t-shirt Graphic based design. Incorporate the word “King’s” into the design in some way (logo or text). web address kingsu.ca should be somewhere on the shirt (doesn't need to be prominent). Style/theme ideas for the t-shirt We’re leaning towards an indie/hipster type style of design. (Something you might find on threadless.com or indieshirts.com) The logo does not need to be in the design nor does it need to remain in the original color. If not using the logo, the word King's must be incorporated into the design. This piece is meant to be a branded piece, but we also really want a shirt that is visually appealing and wearable even by those who don’t have a connection to our school. The shirt will be distributed to high school and post-secondary students. We’ve recently updated our look, please see the pdf of our most recent viewbook for ideas on style and colors. We do not require you to use all of these colors, but please keep them in mind when designing. Pantone Colours: Pantone 301 C Pantone 389 C Pantone 3125 C Black (Use sparingly – Pantone 805 C (neon) – will be printed offset CMYK with this as a fifth color. ) CMYK colors: C-100 M-45 Y-0 K-18 C-20 M-0 Y-85 K-0 C-85 M-0 Y-21 K-0 C-0 M-0 Y-0 K-100 (Use sparingly – C-0 M-59 Y-56 K-0) What to avoid No white t-shirt No religious imagery No “royal” imagery (crowns, scepters, etc.) Nothing offensive or scandalous Please do not use any stock images or clip art