Social Media Community Manager
The fancy bit: We need you to become the global voice of the client and to deliver truly engaging community management that builds our fan-base and creates lasting brand affinity using Twitter, Facebook and the miCoach site (miCoach ecosystem). You'll have some excellent tools at your disposal to do this: -An engaged, passionate audience -The leverage of a credible, cutting edge football brand at its core -The support of an existing, excellent Social Media dept. at my client, which you will form an integral part of -A range of super interesting and exciting content and the infrastructure to develop this further -Useful and interesting functionality within the miCoach ecosystem -A suite of relevant content and giveaways to drive participation -An amazing asset programme including big football names The community manager will communicate to the client audience in a way that's a measured balance of motivating, human and well informed. Integral to this is the credibility of this voice. To be credible, the community manager will need to be a qualified football/fitness professional, with slight weighting on the fitness facet. The community manager will in turn then be able to represent miCoach to the community and provide valuable, tangible support to a growing base of people who want it. Ultimately, the aims of this community management role are to: -Get more people talking about the client, inside and outside of existing online platforms -Get more people into the clients ecosystem -Get more people using, and give them better understanding of, the clients functionality What we're looking for We're looking for the ideal candidate. Obviously. We need an all-singing, all-dancing, super-human community manager/fitness coach/football nut. I know, right? Not too much to ask. There are a key set of attributes and skills that naturally make a good community manager. We'd expect the candidate to: -Be able to write creatively and to communicate with a young audience without sounding contrived or patronising -If you don't know your commas from your colons, this probably isn't your gig. A background in journalism would be ideal -Be comfortable presenting and being the face of content -Be social media savvy, obviously. You'll need to know how, and posses the skills, to grow social media communities - there'll be specific goals attributed to this - Have the ability to adapt your writing style to match the adidas voice/tone and effectively communicate with the client community -Work alongside the clients Social Media Teams to ensure content is aligned Given the nature of this community management role and the product specific focus of it, we need somebody who ticks off not only the basic community manager needs, but the additional requirements focusing on fitness and football. So, from this perspective, we expect the candidate to: -Have a background in fitness coaching - ideally with a national qualification under your belt - this makes you a credible face of miCoach and an incredibly useful asset for the community - Have the ability to use and implement the above fitness expertise to guide and inform the miCoach community - producing reactive content and tailored responses is key -Implement the technical knowledge gained from full product training to help troubleshoot for the community and direct them correctly -Be passionate about football. The candidate will need to be football literate. You need to know your Lukaku's from your Di Maria's! Key accountabilities as a Community Manager Day to day tasks will involve: -Following a content plan -Develop reactive content -Track Facebook analytics and adapt plan & messages accordingly -Work alongside creatives on content generation -Day-to-day community management and mediation -Identify champions (brand advocates), hero them and get them involved -Act as a 'diplomat', direct and reassure consumers and respond to those queries within your knowledge base. Product based 'fire-fighting' to be done externally -Engage consumers in interesting and relevant conversation - using your fitness knowledge and background will be key to ensuring the credibility and usefulness of the above - this should feel like a really valuable tool for consumers to be able to rely on Facebook: -Wall posts incl. news, YouTube video embeds and product/UCL messages -Wall posts to generate consumer engagement: likes and comments (KPI). Including polls etc -Post photos - work alongside creatives to produce these -Drive participation with a UCL Facebook App - share outputs of consumer use -Monitor comments and respond where appropriate - mediation -Identify potential threats (mainly around negative brand/product mentions) and liaise with the clients social media editors -Post videos (not deemed appropriate for YouTube) -Generate ideas to increase number of fans for miCoach (competitions, content etc.) Twitter: -Build Twitter followers with tweets that are re-tweetable -Follow new Tweeters to get follows back -Generate tweets - follow the guided content plan, mediate asset tweets -Engage the twitter community in interesting, topical conversations, encourage hashtagging -Run tweet based competitions Video content: -Upload video to YouTube - titles, descriptions and tags for SEO -Identify topical stories around the UCL/football to tweet about/create UGC around -Participate in production meetings to generate 'sticky' content for online
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