Name to incorporate in the logo HEELS Coaching Slogan to incorporate in the logo Helping you stand taller in YOU (not sure if I want the logo in or out. I'd want to see both). Description of the organization and its target audience HEELS stands for Helping Energize & Educate Ladies Sooner. My current design is too young. www.heels.net. I want the power, the courage and the boldness that this organization holds - to stand out in the design and logo. I work with women who need more confidence in themselves, their career and/or their business. I want the design to be simple and to incorporate the message of the shoes more than anything. The idea is for them to see themselves in these shoes as who they are instead of who they think they need to be. The red heels need to stay to some capacity because it's already a huge part of my brand and everyone calls me the HEELS girl and there is already brand awareness around my company. My sevices: - One to One Coaching Sessions: Generally 60 - 90 minutes in length. Coaching helps individuals uncover their values, individual unique gifts, areas of fulfillment, balance and uncover the ability to process past issues in an effort to stabilize a client's future by being present in the now. - Trainings: A half day to full day of training. HEELS Boot Camp, HEELing Conference, Network Towards Your Networth and Lost in Social Media. - Speaking Engagements: Usually one - two hours in length and involves some type of exercise. - HEELS Race: Like Kelly Ripa holds in NYC. Raising money for nonprofits in the Toledo community. 3) Perfect Customer: A female, 22 - 60 years old who is stuck in her life or her career. She feels lost and not sure where to turn. Counseling or therapy feels like it's too much but a phone call to a friend feels like it's not enough. My services are for someone who wants help but not sure what that looks like. They are WILLING to make a change. They can live anywhere in the U.S. as long as they have a phone and an hour of their time. They want to make a career change, go after a dream, start a business or take their current business to the next level. They have been in corporate or want to get it out of corporate for various reasons. These are smart women who have drive but can't seem to break through the glass ceiling. They desire MORE; a calling, a purpose, and a plan along with accountability to get there. Industry Business & Consulting Preferred logo types An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. A character or mascot to represent your business. An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. A character or mascot to represent your business. Sample logos Do you have any example logos you like? Providing designers with examples helps them identify the style and aesthetic you like. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences Red, Black, and White To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Merchandise (Mugs, T-shirts etc) Signs (Including shops, billboards etc) Notes This current look and feel is too young. Need it to embrace my newer brand. Please call with any questions, comments or concerns. Need the logo and another one inserted into a header format. All my best, Alicia