At A Glance Location: Crawley We are currently recruiting for 2 Copywriters, on a fixed term basis until December 2012, for the Specialist Holiday Group sector. SHG is part of TUI Travel PLC Specialist & Activity Sector. Supporting the relaunch of the Specialist web platform, the Copywriter is responsible for writing the new copy and revising existing copy for the site. The web channel is a strategically critical route to market and the User Experience group within the Multi Channel Strategy Team is central to the web's role as a driver of business success. What You'll Be Doing 1. Site content * Responsible for ensuring copy is in line with the brands' tone of voice across all sites and social network presence. * Take factual product information from Product Managers and turn it into web-friendly content. * Work with the SEO team to produce content that is optimised to support our natural search rankings. * Support the Social Media team in ensuring there is continuity between our social presence and main site. * Improve instructional copy throughout booking journey to support the customer. * Develop supporting content to address customer feedback. 2. Key relationships * Content Manager * UX Team * UI Designers * SEO team * Social media team * Marketing Managers * Product Managers What We're Looking For * Marketing, Ecommerce or related degree * Strong copywriting skills gained in a web environment; ideally for e-commerce sites and social media * Experience in writing under brand guidelines and in a specific tone of voice * Good understanding of user centred design * Good understanding of SEO guidelines * Good attention to detail to capture inaccuracies and inconsistencies * Good grasp of consumer marketing issues * Able to work to deadlines and under pressure without compromising on quality * Ideally well travelled What We Can Offer * Competitive salary * Holiday entitlement of 25 days increasing with service to 28 days * Holiday concession purchase * Affinity reward scheme - online discounts on products & services * Late seat and accommodation offers * Childcare vouchers * Cycle to work scheme * In-flight discount of 20% * Foreign exchange discount at TUI retail outlets * Contributory Pension scheme * Career progression opportunities Job Division: Specialist & Activity Location: The Atrium - Crawley Keywords: Media/New Media
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