Web Content Manager
TrueBridge Resources, one of the nation’s fastest growing talent acquisition firms, works with clients to fill Contract, Contract-to-Hire, and Direct Hire opportunities within Management Consulting, IT, Accounting/Finance, Human Resources, and Marketing areas. Bridge your career to the next level and experience what sets TrueBridge apart. Manage organization online marketing programs in order to successfully generate Return On Investment (ROI) and support the institution’s overall business objectives. Including, but not limited to, Paid Search Campaigns (PPC), Search Engine Optimization(SEO) DUTIES •Manage digital programs including, but not limited to, Paid Search Campaigns (PPC), Search Engine Optimization(SEO), institutional email programs, website tracking and analytics, and web content. •Monitor PPC, search engine rankings and email click-thru reports in real-time and pro-actively make course corrections as warranted by working closely with relevant vendors, Internet development, hosting, content management teams and internal customers. •Work closely with web editors, Content Management Team, information architects and development/hosting teams to help identify opportunities for increasing conversions on the institution’s websites, improving user-experience and offering more relevant content •Project manage digital projects as needed by recruiting relevant team members, managing team activities, and developing project- specific communications •Manage online vendor relationships. Vendors include, but are not limited to, Search Engines, SEO and PPC Agency, Email Agency and Web Analytics platform. SKILLS REQUIRED Five years of account/project management experience for a large organization with focus in online marketing, communications, and advertising SKILLS PREFERRED Digital experience and expertise in the following •Managing pay-per-click (PPC) campaigns with external Internet search engines, including Google, Yahoo, and Bing •Improving search engine rankings through search engine optimization (SEO) •Managing email marketing programs •Analysis of web analytics data(Omniture and/or Google Analytics) to identify website improvement areas •Website planning, development, and usability DELIVERABLES •As described in the duties section •Due as agreed upon •Weekly submission of activity report to Manager PERFORMANCE CRITERIA •Demonstrated ability to manage PPC, SEO, email and web analytics programs •Demonstrated ability to project manage small to medium size digital projects •Deliverables met on time •Demonstrated quality customer service •Attendance at meetings as required and on-site presence TrueBridge Resources looks forward to having you join our team. Submit your resume for consideration today. When responding, be sure to include multiple methods for us to reach you including: home phone, mobile phone, and email. TrueBridge Resources is an Equal Opportunity Employer.
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