Organization name American Airless Description of the organization and its target audience We sell airless paint sprayers, heat pumps, pressure washers and accessories to contractors and home owners. Most of our clientele are not tech savvy, so usability is a huge concern for us. The site will contain 10,000+ products in many categories. It is important that users can quickly navigate into the a relevant category. Industry Cleaning & Maintenance Existing website to reference http://www.americanairlessonline.com Number of pages needed 5 Page descriptions Ecommerce Design for use with Magento. The Home Page: should contain a non-flash, non-javascript banner area in order to showcase our latest offer. It will list categories in order to help customers get into the pages they are looking for. We want multiple banner areas. A place for special products should be incorporated below the fold. Category Page: The category page should contain banners, a section to showcase other categories, and products. A left hand navigation that allows for drilling down by link and attribute. Price, manufacturer etc. Product Page: The product page will showcase a picture and contain a description. No tabbed view of content is advisable. We want to showcase related products as well. Shopping Cart Page: A user friendly page that gives a clear call to action to checkout and showcases related products. Checkout Page: A single page checkout form. User friendly with advice besides fields. Style/theme ideas for the website None specified. What to avoid Crowded design. Needs to be clean and minimal. Bright colors. Inspirational websites http://www.northerntool.com/ The navigation, the category listings. The site is a little to busy though. Like the related products on the product page. http://zhitea.com/ Ease of navigation. The dropdown menu. The left hand navigation on the category pages. Not a big fan of the colors and font style in this design. This example is for layout only. http://www.paintsprayersplus.com/ The left hand navigation. The design elements are not very professional, but the site is easy to navigate and information is displayed in a user friendly way. http://www.paintsprayerslv.com/ The design itself is not very good. But the use of products and text to navigate deeper into the design on the home page is a good approach. Very easy to find what you are looking for. http://www.target.com/ Sales message in the top left category with logo incorporated in the actual navigation. Unusual design that moves user's eyes into nav and special offers. Great design for category pages on home page using picture and text. Great use of left sidebar for special offers. Products are featured below with the headline and is separated with borders. Very nice approach. http://www.homedepot.com/ Offer featured above logo on left hand side. Nice dropout menu on left for categories. Category pages have nice filter on left hand navigation. Use of categories and products on the cat pages work well. Notes Focus on usability and cleanness. We don't want our products and offers to standout on the page, not the design itself. Content management system Other (Note: This is a design contest only. No coding is required.)