Name to incorporate in the logo What's Smoking Slogan to incorporate in the logo None specified. Description of the organization and its target audience Client is launching the Smoking section of their store which sells products for smoking ie wrapping paper, Water Bongs, Smoking Pipes, Herb Grinders, Vaporizers, etc. The section is called " Whats Smoking". It sort of has double meaning ie Whats new, Whats hot, and also pertaining to my smoking products. It's also an instant catch phrase. I want this section to be able to stand alone and build a brand from it. We need a logo and color scheme that we can use on our website, social media sites, t-shirts, hats, lighters, and other marketing materials. This logo will be critical to launching our new brand, so we are really excited about it! Industry Games & Recreational Preferred logo types An image or shape that is easily recognizable is used to represent your business. Organization name enveloped by a pictorial element or shape. A character or mascot to represent your business. An image or shape that is easily recognizable is used to represent your business. Organization name enveloped by a pictorial element or shape. A character or mascot to represent your business. Sample logos Do you have any example logos you like? Providing designers with examples helps them identify the style and aesthetic you like. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences green To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Merchandise (Mugs, T-shirts etc) Signs (Including shops, billboards etc) Television/screen Notes We will update designs daily based on what we are looking for and more importantly what our customers like best! We look forward to the seeing your great designs! I have attached two files. One is an attempt at a mascot based logo. The other is logo that is in the right direction but a bit too complicated. Please simplify on the what's smoking logo provided by incorporating green, an visualization of something that is cool, current, hip, hot, etc.