Name to incorporate in the logo SAFETY BUTTERFLY Slogan to incorporate in the logo HSE BEST PRACTICE Description of the organization and its target audience We provide systems to implement continuous improvement in health and safety standards at workplaces. Offering best practice guidance, improvement systems solutions, advice on best safety equipment to use etc. We also sell safety equipment and safety training solutions and strive to find best practice solutions within the industry. Industry Construction Preferred logo types An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Organization name enveloped by a pictorial element or shape. An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Organization name enveloped by a pictorial element or shape. Sample logos Do you have any example logos you like? Providing designers with examples helps them identify the style and aesthetic you like. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences Some designer freedom. Metallic / white used in some similar logos researched. Must be easily identified in black and white as well as colour. To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Merchandise (Mugs, T-shirts etc) Notes Please start with the sketch provided in document, this gives a starting point. Authoritative emblem with centrered image of butterfly with naturally fitting graduation cap is our main idea. Centered image should be iconic enough to be used as a stand alone logo itself. Fonts and colours to be decided. Other ideas can be implemented but must portray the same image and must include a butterfly.